Your autoresponder letter series, if written correctly can make you serious money on the Internet.
Studies have proven that most consumers buy only after repeated exposure to a product. This repeated exposure helps you to gain their trust enough to buy from you.
Having an autoresponder system is the hassle-free, automated way to put your product in front of interested buyers enough times to move them from consideration to purchase.
Have information on every page of your site of how a visitor can optin for futher information, join your ezine or newsletter or any incentive you can think of to get them to sign up to your autoresponder series.
Following are some informative tips on creating autoresponder messages that sell your product for you. You'll learn what to say, how to say it, how to format it, and how to avoid having your messages sent straight to the SPAM folder unread.
Here’s a breakdown of what your messages should contain.
Thứ Năm, 28 tháng 6, 2012
Get Your Subscribers to Open Your Emails and Take Immediate Action
Hello there. Before you go ahead with reading this write-up, ask yourself 'Why am I reading this article' Why did I click it open in the first place? Something compelled you; did't it? Guess what it is the Headline. Yeah that's why you are reading this article. This seemingly simple step is one of the three you can use in grossly commanding your clients to open and read immediately. You know why? Because it offers the promise of a solution to their problems.
That brings us to key number 1 in email marketing techniques: Make your subject lines as compelling as possible. Not much of a secret, eh? But you would be amazed to know that not many internet marketers are using this seemingly simple method. This factor alone can increase your subscriber-reading rate by over 70%. The rule is the same. If you want to catch people's attention then pen something that will instantly grab their attention by using terrific psychological triggers.
If you've been around a while, you are aware that not all emails get read. I mean it is hard enough getting the thing through Spam filters to your subscribersA?A?A? inbox. Even then, it might not get read. Yet there is a simple technique that you could use each and every time to conjure up wonderful attention-grabbing headlines. ThatA?A?A?s the reason you are still reading this article. I got your attention long enough to compel you to click through. No hypnotic stuff here, just plain common sense.
That brings us to key number 1 in email marketing techniques: Make your subject lines as compelling as possible. Not much of a secret, eh? But you would be amazed to know that not many internet marketers are using this seemingly simple method. This factor alone can increase your subscriber-reading rate by over 70%. The rule is the same. If you want to catch people's attention then pen something that will instantly grab their attention by using terrific psychological triggers.
If you've been around a while, you are aware that not all emails get read. I mean it is hard enough getting the thing through Spam filters to your subscribersA?A?A? inbox. Even then, it might not get read. Yet there is a simple technique that you could use each and every time to conjure up wonderful attention-grabbing headlines. ThatA?A?A?s the reason you are still reading this article. I got your attention long enough to compel you to click through. No hypnotic stuff here, just plain common sense.
Build a List Using Free Giveaway Events
There are a number of different ways in which you can get people to join your mailing list; however, participating in free giveaway events is perhaps the eaiest and most cost-effective of all. The only problem you will encounter is actually figuring out how to participate in such events. So how can you do it?
The first way in which you can build a mailing list through free giveaway events is to actually create the events yourself. You can do this by organizing other business owners in your given niche and asking them if they are interested in giving away products in order to build mailing lists. In most cases, you will want to use some sort of event as a reason for conducting the giveaway. Perhaps you will organize a massive Christmas giveaway - or perhaps you will use some other Holiday. Regardless of what event you select, remember to use some sort of a premise to help it build momentum.
The first way in which you can build a mailing list through free giveaway events is to actually create the events yourself. You can do this by organizing other business owners in your given niche and asking them if they are interested in giving away products in order to build mailing lists. In most cases, you will want to use some sort of event as a reason for conducting the giveaway. Perhaps you will organize a massive Christmas giveaway - or perhaps you will use some other Holiday. Regardless of what event you select, remember to use some sort of a premise to help it build momentum.
Get the Best Results From Your Email Marketing Campaigns
Starting an email marketing campaign is one of the best decisions that a CEO, retailer, wholesaler, and owner of a business can make. Email marketing is a very fast, cheap and easy way to get your product and services to your clients, customers and potential customers.
I doesn't matter what business you are into. There is always an audience that needs your products and services; and the easiest way to get to them is via the email. You can reach an astonishing number of individuals in a very short period.
Because of its popularity, email marketing strategies and methods have been divided into the following categories. While this is by no means conclusive, it will at least give you an idea of the various methods available on the internet.
There are three of them namely: Marketing to an Opt-in list, Newsletter Marketing, and Bulk email marketing. Of all these three, marketing to an opt-in list produces the highest results followed by the Newsletter or ezine marketing. Forget about bulk email marketing campaigns. They are not worth all the stress. More than 55% of them are deleted on reception without even being read.
I doesn't matter what business you are into. There is always an audience that needs your products and services; and the easiest way to get to them is via the email. You can reach an astonishing number of individuals in a very short period.
Because of its popularity, email marketing strategies and methods have been divided into the following categories. While this is by no means conclusive, it will at least give you an idea of the various methods available on the internet.
There are three of them namely: Marketing to an Opt-in list, Newsletter Marketing, and Bulk email marketing. Of all these three, marketing to an opt-in list produces the highest results followed by the Newsletter or ezine marketing. Forget about bulk email marketing campaigns. They are not worth all the stress. More than 55% of them are deleted on reception without even being read.
Tips To Get New Subscribers
Viral marketing is the way to go! Writing viral e-books that get passed around
Writing viral books is nothing new, but it's still a great way to get your newsletter noticed.
There are a few methods you can use when creating viral e-books.
You can either create them as a free product, or charge for them and give people the reprint rights to the product so they in turn can give your product away while making some money in the process.
I prefer the reprint right route. The key here is though, once the momentum of the first book wears out, write another and another and another and another! All in the same method, all with reprint rights and all with your newsletter subscribe from plastered in them.
The goal really isn't to make money from the sales of the book, it's to get more subscribers.
Measure Return on Investment for Email Marketing
Half of email marketing agencies taking part in the DMA email benchmarking study reported less than 40% of their clients tracking ROI. (Source: DMA Email Marketing Council)
One of the main benefits of email marketing is its measurability. It can also be its down-fall- many marketers feeling like they were drowning in simple metrics such as clicks and opens. This obsession on these performance metrics cloud more traditional key performance indicators (KPIs).
58.4% of marketers within the Adestra "Challenges facing UK email marketers" survey feel they that were unable to use the results of their campaigns in strategic decision making or for calculating return on investment (ROI). This hinders the development of their email program and feeds the common perception held by many senior management that email is a cheap channel and not a traditional, measurable direct marketing channel.
With an over-emphasis on clicks and opens, many marketers are not tracking ROI. This is mainly down to the perception that they need complicated tracking systems and solutions. Costly web analytics packages are being deployed in some cases.
Many simple methods of measuring ROI are over-looked with many believing they need web analytics solutions that provide click stream tracking. Adestra recommend you consider simple, low cost methods of proving your email campaigns are working before investing within such concepts. These can include:
One of the main benefits of email marketing is its measurability. It can also be its down-fall- many marketers feeling like they were drowning in simple metrics such as clicks and opens. This obsession on these performance metrics cloud more traditional key performance indicators (KPIs).58.4% of marketers within the Adestra "Challenges facing UK email marketers" survey feel they that were unable to use the results of their campaigns in strategic decision making or for calculating return on investment (ROI). This hinders the development of their email program and feeds the common perception held by many senior management that email is a cheap channel and not a traditional, measurable direct marketing channel.
With an over-emphasis on clicks and opens, many marketers are not tracking ROI. This is mainly down to the perception that they need complicated tracking systems and solutions. Costly web analytics packages are being deployed in some cases.
Many simple methods of measuring ROI are over-looked with many believing they need web analytics solutions that provide click stream tracking. Adestra recommend you consider simple, low cost methods of proving your email campaigns are working before investing within such concepts. These can include:
Ways to Maintain A Relationship With Your Mailing List
If your list is small then there is no need to worry because you can still make money online. The most important thing to remember is that you have to establish a connection or even better a relationship with the people on your list, and to write to them as personal and conversational as you would do talking to your close mates. Getting someone to join your list is not that difficult, but its not necessarily easy either. However to overcome and be at an advantage point you may want to offer something for free, people love free things and don't want to miss out on anything being handed out for free and are going to be more likely to join your list. Even though they have that free course or software, what is keeping them from unsubscribing from your list?The answer is to keep your list interested by continually supplying them with special offers. You should be emailing your prospects at least once per week, and your customers at least once every two weeks. When you email your prospects, give them something of value for free, and then give them a special offer only available to list members, making your offer exclusive to them this will definitely win them over.
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