If your list is small then there is no need to worry because you can still make money online. The most important thing to remember is that you have to establish a connection or even better a relationship with the people on your list, and to write to them as personal and conversational as you would do talking to your close mates. Getting someone to join your list is not that difficult, but its not necessarily easy either. However to overcome and be at an advantage point you may want to offer something for free, people love free things and don't want to miss out on anything being handed out for free and are going to be more likely to join your list. Even though they have that free course or software, what is keeping them from unsubscribing from your list?The answer is to keep your list interested by continually supplying them with special offers. You should be emailing your prospects at least once per week, and your customers at least once every two weeks. When you email your prospects, give them something of value for free, and then give them a special offer only available to list members, making your offer exclusive to them this will definitely win them over.